Legitimate and Avalanche are announcing a partnership to bring the world’s leading “phygital” (physical-digital) infrastructure onto the fastest and most reliable blockchain ecosystem, catalyzing the rise of next-generation consumer retail applications.

Legitimate works with the most culturally relevant brands to create physical products with unique digital experiences. Legitimate’s LGT Tags (securely encoded NFC hardware) allow brands, projects, and creators to connect physical products to customizable digital experiences powered by NFTs and Web3. No code or blockchain knowledge necessary.

Legitimate’s protocol securely attaches physical products (via the LGT Tag) to unique digital identities on-chain. The settlement mechanism ensures that the owner of the physical product is always in sync with the owner of the digital NFT. This is achieved via Legitimate’s “Locked NFT Protocol”, a semi-SBT (semi-SoulBound Token) implementation that will be announced during a keynote at Avalanche Summit II.

On top of the most secure implementation of phygital technology, Legitimate brings to life NFT token-gated features via an IRL implementation: product-gated access. By scanning LGT Tags and unlocking phygital NFTs, customers can easily access content that is only accessible via the physical product itself.

Legitimate is laying the groundwork for the future of phygital retail applications, enabling other brands, teams, and projects to build exciting new apps that tap into the real-world utility of physical products. This connected network of products ultimately provides unparalleled transparency and access into the provenance and authenticity of real world products. All of these features exist in an easy-to use interface that requires no prior crypto knowledge. Just tap it.

For more information, visit Legitimate (https://legitimate.tech) and check out this exclusive NFT NOW Blog Post:

Exclusive: Avalanche Unveils New Marketplaces and Plans to Bridge the Physical-Digital Gap

With this announcement, Avalanche and Legitimate plan to release exclusive phygital merch at future Avalanche events, starting with a release of 100 exclusive phygital T-Shirts and Hoodies at Avalanche Summit II. Furthermore, Legitimate is proud to welcome Blizzard Fund (a $200M+ fund dedicated to accelerating development, growth, and innovation across the ecosystem of Avalanche and beyond) to their family of investors and partners.

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