We're thrilled to announce the launch of our new brand identity, reflecting the growth, maturity, and vision that will define Legitimate as we move into the future.

Since we started this company four years ago, our goals and offering have significantly changed as we have evolved to market and consumer needs. Our initial branding served us well as we established ourselves in the web3 landscape, and as we've grown and evolved, so too has our understanding of who we are and where we're headed.

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Our refreshed visual identity is more than just a fresh coat of paint. It's a reflection of our commitment to innovation, culture and partnership. 

Accordingly, we worked with award winning Brooklyn-based agency, Red Antler, who led a complete overhaul of our brand positioning, creative, tone and voice. 

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"With Legitimate, we had to create a brand that was credible to fashion and streetwear businesses while still feeling like a crave-worthy status symbol for consumers. The brand needed to do two key things: certify that what you're buying is authentic—a critical issue today—and extend the product's experience and 'ownability' into the digital space. So we reimagined the familiar check mark into a distinct and ownable badge of authenticity. Working with Calvin allowed us to connect directly with the streetwear industry and community, ensuring that Legitimate seamlessly blends smart marketing tech with a new standard in blockchain authentication." - Rogerio Lionzo, Creative Director at Red Antler

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Why Rebrand Now?

This rebranding effort comes at a pivotal moment for Legitimate:

1. Growth and Expansion: We've significantly expanded our team, client base, and product offerings. Our new brand better represents the robust, dynamic company we've become. Learn more about our team here (INSERT PAGE LINK).
2. Market Evolution: The B2B SaaS and culture-related landscape has changed dramatically. Our updated brand positions us at the forefront of these changes, ready to meet the evolving needs of our clients.
3. Future Vision: As we set our sights on ambitious goals for the future, we needed a brand that could grow with us and signal our aspirations to the market.

What This Means for You

Rest assured, our commitment to providing top-notch integrations and digital experiences remains unchanged. In fact, this rebrand is part of our ongoing effort to better serve our current and future clients. You can expect;

• The same great service and support
• An improved user experience across our platforms
• New and enhanced features in our product lineup
• A clearer articulation of our value proposition and how we can help you better engage your consumers and activate your products and experiences

Looking Ahead

This rebranding is just the beginning. In the coming months, you'll see our new identity rolled out across all touchpoints. We're excited about what the future holds and are grateful to have you along for the journey.

Thank you for your continued trust and support. We're more committed than ever to leading the growth of connected products in the Culture space and beyond. 

Here's to the next chapter of Legitimate. 

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