In a powerful collaboration for SS25, Legitimate partnered with TOMBOGO at New York Fashion Week (NYFW) to redefine the intersection of fashion, technology, and consumer engagement. This innovative partnership showcased how cutting-edge technology can transform traditional fashion events into immersive, interactive experiences.

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The Challenge

• Innovate Beyond Traditional Runways: Create a unique, tech-driven experience that extends beyond the physical fashion show.
• Enhance Audience Engagement: Provide attendees with exclusive content and access in a novel way.
• Drive Pre-Sales: Generate excitement and facilitate early access to a key product from the collection.

The Solution

Legitimate and TOMBOGO collaborated on a custom tape measure embedded with NFC technology, distributed to all fashion show attendees. This seemingly simple tool became a gateway to an array of digital experiences;

• Digital Show Notes: Replaced traditional paper printouts with an interactive, digital version of the show's Run of Show (ROS).
• Exclusive Content: Provided access to the music featured during the runway show.
• Pre-Sale Access: Gave attendees exclusive pre-sale opportunities for the highly anticipated Tabi Swiper Mule.

Key Features

• Innovative Integration: Seamlessly embedded Legitimate's NFC technology into a fashion-forward accessory, creating a unique bridge between physical and digital experiences.
• Exclusivity: Gave show attendees privileged access to content and shopping opportunities.
• Engagement: Extended the runway experience beyond the physical show, allowing attendees to revisit and engage with the collection post-event.
• Authenticity: Utilized blockchain technology to authenticate the digital experiences, ensuring exclusivity and building trust.

The Impact

• Enhanced Engagement: Attendees interacted with the NFC-enabled tape measure multiple times, extending the impact of the show beyond its runtime.
• Exclusive Access: Provided a unique avenue for pre-sale access to the Tabi Swiper Mule, driving excitement and sales for a key product.
• Brand Innovation: Positioned TOMBOGO at the forefront of fashion-tech integration, enhancing their reputation for innovation.
• Data Insights: Gathered valuable data on attendee engagement and interests, informing future marketing and design decisions.

Looking Forward

The success of the TOMBOGO x Legitimate collaboration at NYFW SS25 has set a new benchmark for fashion week experiences. As we continue to power the Tabi Swiper Mule with our technology, we're excited to share updates on how this innovative approach is reshaping the connection between designers and their audience, both on and off the runway.

This partnership demonstrates the potential of NFC technology to create meaningful, interactive experiences in the fashion industry, opening up new possibilities for engagement, authentication, and personalized content delivery.

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