Legitimate’s Connected Marketing Data Report

Most analytics stop at the point of sale. Our data begins there.

This report is built on tens of thousands of post-purchase interactions—every one of them triggered by a tap on a physical product. No cookies. No tracking pixels. Just people engaging with real-world objects and unlocking something worth their time.

Across hundreds of tagged items—from merch and footwear to artist drops and live events—we've collected a behavioral dataset that reveals not just who scanned, but how often they came back, where they were, and what they did next.

Why It Matters

• Most data stops at purchase. We extend it into ownership and re-engagement.
• Every scan = zero-party data -opted-in, verified, tied to real usage.
  No cookies. No rented audiences. Just direct, actionable insight.
  
  

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How to Read This Data

Product (SKU): A unique item embedded with an NFC tag—whether a hoodie, bottle, wristband, or sneaker.

Scan: Every time someone taps a tagged product, a scan is recorded. Multiple taps = multiple scans.

Re-scan Rate: Average scans per unique user. Indicates post-purchase engagement and loyalty.

Unique Users: Total distinct people who scanned a product.

Claim: A user verifies ownership, unlocking personalized content and tying the item to their identity or wallet.

Verification: A confirmed, authenticated scan—proving the item is real and Legitimate-enabled.

Opt-In: Users who submit email or SMS during the experience. Higher when content or value is meaningful.

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Key Behavioral Trends

1. Event Launches Trigger Real-Time Spikes

Across adidas, Gillian, Sango and more, scan volumes surged 3x–5x on launch or event days.

• Example: Gillian’s merch hit 713 scans in a single day—70% of its weekly total.

2. Re-Scan Behavior Is the Norm

The average re-scan rate is 1.67x, showing that consumers come back—an outlier for physical products.

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3. Multi-Product Fans = Your Next CRM Strategy

The most engaged users scanned 6+ unique products, often across verticals.
These omni-channel superfans are ideal for loyalty tiers, early access drops, or surprise-and-delight campaigns.

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4. Engagement Persists for Weeks

Over 40% of scans happened after Week 1. Legitimate’s tags extend lifecycle marketing far beyond the moment of purchase.

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5. Time-of-Day Patterns

Scan behavior peaks between 12–3 PM and 7–9 PM local time—ideal moments to trigger new content or follow-ups.

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6. Location = Intent (Geo-Marketing Goldmine)

We’ve been seen in over 65 amount of countries. Every scan is real. In-person. Product-level. No guesswork. Top cities for scans:

Los Angeles

Tokyo

Paris

Toronto

Berlin

New York City

Industry Snapshots: What We’re Seeing by Vertical

Music & Merch

• K-Pop Collaboration: 16000+ scans, 61% claim rate, 42% opt-in rate, 275+ hours Total time spent by customers engaging with digital content
• Music Fans in 65+ Countries: Legitimate-enabled merch reached fans in Tokyo, Lagos, Toronto, and beyond
  
  

Fashion & Footwear

• Puma/Roc Nation Collab: 2,174 scans with a 2.68x re-scan rate
• PF Flyers Drop: Opt-in rates as high as 38%
• Fashion Week Tags: 3.2K+ live scans during the runway
  
  

Events & Pop-Ups

• Adidas: 2,144 scans, 2.21x re-scan rate—top performer across the board
• Gillian Merch Activation: 1,000+ scans with long-tail engagement
• Timberland x Hypefest: Each tag scanned 10+ times during the event window
  
  

Why Legitimate Is a Marketing Secret Weapon

Every scan captured here is a signal a moment when someone chose to engage, return, claim, or share. NFC-enabled products create long-term value: they reveal intent, activate loyalty, and turn physical goods into measurable, ongoing relationships.

With Legitimate, brands can:

• Run precision ads based on scan hotspots
• Trigger automated emails/SMS based on scan behavior
• Host localized events where fans are
• Launch gated merch or loyalty rewards post-scan